Black and White People Furniture – Red House Commercial
- on 05.01.10
- furniture store
- 25 Comments
- Digg
- Del.icio.us
This Red House Furniture ad was produced as part of our I Love Local Commercials Series sponsored by MicroBilt ( http://ilovelocalcommercials.com )
–
Nominate your favorite local business for a FREE local commercial at: http://ilovelocalcommercials.com Watch all of our RhettandLinKommercials and see who’s been nominated! http://ilovelocalcommercials.com
–
Pre-qualify for financing right NOW at: http://RedHouse.prbc.com/
GET the T-SHIRT NOW!! http://www.districtlines.com/13028-The-Red-House-T-Shirt/Rhett-and-Link
–
Be sure to watch the “Making Of” episode: http://www.youtube.com/watch?v=ssTf3Ts7SgI
Thanks to all of the guys at Red House for being such great sports. Help em out by referring a friend in the High Point NC area, or drop by the store yourself to meet Richard, Johnny, and the gang!
To address any controversy around this video, watch our video response (or read the transcript below):
We knew this video was going to be controversial. Anytime race is discussed in any capacity, controversy ensues. The racial reconciliation concept was a joint effort between the Red House staff and us. They pointed out the fact that their employees and customer base were like the “Rainbow Coalition”, and we thought something with a comical racial reconciliation theme would be fun, as well as a conversation starter.
For those of you who think this video is racist, we’d like you to distinguish between “racist” and “racial”. Racism is “hatred or intolerance of another race or other races.” Racial is “of, relating to, or based on a race”. This video is very obviously racial as opposed to racist. This video doesn’t promote or feature hatred or intolerance. Rather, it’s the very opposite. This commercial promotes inclusion and reconciliation, if not in a comical way. To point out the obvious, the irony in this video is that it’s completely ridiculous for people to relate furniture to their race. People of all colors are welcome at the Red House, which is something that is taken for granted today, but there was a time in the not-so-distant past during which things as simple as a water fountain were NOT for everyone.
If Saturday Night Live, Mad TV, or Dave Chappelle for that matter, were to address racial issues in a comical way (something that they all do VERY regularly), they would have pushed the envelope MUCH further.
Discussing race in the US is taboo. It always makes people feel uncomfortable. We think it’s a shame that someone saying “I’m white” or “I’m black” creates such a stir. There are real cultural identities within different people groups, and these things should be celebrated and embraced, not swept under the rug.
This video is an attempt to use humor to spark a discussion about race issues, because we still have a long way to go.
Rhett&Link
Duration : 0:1:30
and ick-spanick …
and ick-spanick people too!
GOLD!! =]
are jews allowed to …
are jews allowed to shop there? i forgive myself now for checking the coushins for loose change
@MsSilva85 yea i …
@MsSilva85 yea i know lol
lol and expanic …
lol and expanic people too! All da peoples!
@urboycamel : la. …
@urboycamel : la. hayda bas meshan el abyad or aswad LOL…
3afwan ya3ni. lol.
this was on the …
this was on the stupidest thing of the day on KJLH
@YoshiFtJ
*for …
@YoshiFtJ
*for really high prices.
@SkySilverFire
…
@SkySilverFire
Asians make all their furniture, and sell it in crappy stores in your town square for a really high prices.
@SkySilverFire yes …
@SkySilverFire yes everyone
I enjoyed this …
I enjoyed this movie, typically not my type of film, but it kept me interested thru-out. watch it for fr33 at Free Movie Zone . n e t
awesome!
awesome!
What about asians?! …
What about asians?!?!
I love this …
I love this commercial! So simple. So well stated. At the Red House!
But we don’t want …
But we don’t want the Irish !!!
@DirectXTC
Im lost …
@DirectXTC
Im lost….where do Canadians and Russians come into play in your comment? I mean they arent a ‘race’ they are nations.
In fact Canada is more multiracial than america and has way less racial issues. You wouldnt see a commercial like this in Canada because Canadians are past the whole race thing and have higher educations, therefor higher intelligence….they just dont give a about race. we are all human no matter race.
“I work at the red …
“I work at the red house and I’m what.”
m richard aka …
m richard aka bighead
what about Mexicans …
what about Mexicans, Latino’s, Asian’s, Arabs, Canadians, Russians…?
expanics?
expanics?
this has been all …
this has been all over tv…. was on comedydotcom aswell as on wildest tv show moments
im a cracker and i …
im a cracker and i love the red house
FAIL!!!!
FAIL!!!!
@hizzleeee
you …
@hizzleeee
you got the funny
I am black and I …
I am black and I love the red house.
at the…r…r…. …
at the…r…r….what? why not call it white house or black house..or hispanic mall….why the racial? o.e just say’n